Dalia Menichella is a contemporary artist, bold in material, poetic in form. Our task was to translate her vision into a cohesive visual universe. The essence of her work was already defined; our role was to bring it to life across digital touchpoints.We led the creative direction for video content, product photography, and website design, emphasizing composition, light, and texture to showcase her materials, wrought iron, epoxy resin, bronze, and the forms she shapes from them. Every frame, page, and clip reflects her poetic language, giving presence and voice to her unique artistic journey.