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A contemporary streetwear brand rooted in memory, family, and personal heritage.

Client:

Parais

Year:

2026

CHALLENGE

Building a distinctive identity for a new streetwear brand.
Parais needed to establish a recognizable presence while translating its values of memory, family, and roots into a contemporary visual language.

APPROACH

A clean and considered visual system built around heritage and emotion.
We developed the logo, art direction, website, campaign concepts, and social presence, creating a cohesive aesthetic across every brand touchpoint.

RESULTS

A cohesive brand experience connecting contemporary streetwear with personal heritage.
The result is a refined and recognizable identity that balances the visual codes of streetwear with the emotional values at the heart of Parais.